William Hill plc has signed a contract with British Telecom which will see its sports betting services promoted on various media broadcasts and programs including BT Sports Premiership TV, BTSports.com and the BT Sports mobile app.
Sponsorship will extend to the UK Premier League, Scottish Professional Football League and FA Cup games on BT Sports.
The deal was snagged in a competitive bidding war; however the actual cost has not been disclosed.
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