Australian Sponsorships to Skyrocket for AFL?

Once Tabcorp's four-year sponsorship deal with AFL ends, the more online bookmakers will be included to get a piece of the market boosting its worth to approximately A350 million a year. Experience industry veteran Mark Tripp told a local Autralian news publication: "I am told the AFL is looking to restructure [the partnership] whereby it won't be inclusive to one particular betting operator. There will be several allowed to put their hand up and be part of that mix. "I will certainly be one of them that will be putting my hand up. Providing the commercial terms are reasonable, I will throw my hat in the ring for sure." Tabcorp chief wagering officer, Craig Nugent, said, “TAB has been an AFL partner since 2006 and, as Australia's most trusted wagering brand, we've been a good partner for the AFL. On that basis we'll be looking at extending the partnership for 2015 and beyond."