Aussie National Rugby League Gets New Sponsor – Local Bookie Tom Waterhouse

Outbidding incumbent rival TAB Sportsbet, Aussie bookmaker company Tom Waterhouse became the new sponsor for the Australian National Rugby League, thanks to an Aus$50 million bid for the deal. However, TAB Sportsbet will keep being an NRL approved wagering operator, while Waterhouse will be getting the rights to signage, corporate hospitality and the use of NRL images for marketing purposes for the next five years. Reportedly, Waterhouse has invested a further Aus$15 million into obtaining the exclusive advertising rights on Channel Nine's Footy Show, outbidding another rival, Centrebet and proving speculations that its marketing strategy has seen a significant boost in recent times. Prior to this, Waterhouse has nailed some other big money deals, including those with the Australian Football League (AFL), the Australian Rugby Union and Cricket Australia.