MyBet in exclusive premium sponsorship deal
An announcement came this week that JAXX Group-owned sports betting provider myBet has closed a multi-year sponsorship deal, which made it the exclusive premium partner of the German association football club Fortuna Düsseldorf.
It has been specified that the deal represents a part of myBet's expansion and presence reinforcement strategy, and that it will receive camera-view advertising space, a club website presence and additional promotional opportunities, such as ticket and hospitality contingencies at home matches.
According to Mathias Dahms, spokesman of the Board at JAXX SE, "Fortuna Düsseldorf is a strong and competitive team - an ambitious club that has a fantastic fan base and suitably 'good fortune' as part of its name. It is our ambition to be alongside the team when they get promoted to permanently play in the first tier Bundesliga!"
On behalf of Fortuna Dusseldorf, its CEO Peter Frymuth said: "Through the agreement with myBet.de, Infront has won one of the leading companies in the field of sports betting as a partner for our team, one that will stay committed to the club beyond the current season. The significantly increased popularity of our team has contributed to this achievement, allowing us to already announce a new premiumPARTNER in our sponsorship landscape at this point in time."
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