New Sponsorship Deal Nailed by BoyleSports

Nov 28, 2011
New Sponsorship Deal Nailed by BoyleSports
Leopardstown racecourse features in the latest sponsorship deal A new deal has been closed this week by Irish bookmaker Boylesports for a three-year sponsorship of Dublin County's Leopardstown racecourse. Based on the deal, Boylesports has become the title sponsor for the opening day of the Leopardstown "January Jumps Weekend." Reportedly, the company is offering the potential of Euro 150 000 worth of bonuses each year if any horse completes the Leopardstown and Cheltenham Festival double, and it is also sponsoring the Grade B Boylesports Hurdle as well as the Grade 2 Novice Steeplechase. According to Leon Blanche, Boylesports Head of PR, “We are absolutely thrilled and excited with this sponsorship deal at Leopardstown. This three year agreement underlines Boylesports commitment to Irish racing. We are actively working to increase our portfolio of quality sponsorships in Ireland and delighted to have the Boylesports.com Hurdle on our list”. On the other side, Ciaran Conroy, Commercial Manager at Leopardstown commented: “We are delighted to welcome Boylesports to Leopardstown as the new sponsor of the prestigious Boylesports.com Hurdle. This race has always been regarded as one of the most exciting and hotly contested races in the National Hunt calendar. We look forward to partnering with the Boylesports team over the next three years and making this event into a great success.”
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