Irish betting firm pioneers the new feature
According to the latest industry announcements, the Irish gambling group Boylesports has become the first major bookmaker to launch the Virtual Betting Channel from SIS, which will provide all of Boylesports' 160 betting shops with a wide portfolio that includes horses, dogs and football.
It has also been announced that speedway, cycling, lotto and Spin 2 Win will be launched in the next few weeks, whereas a number of other sports should appear on the channel during the year.
Further on, over 170 events will be broadcast via VBC each day from 8am to 10pm. Also, the service is available to UK, Irish and international companies via the SIS footprint, and it involves a full, live commentary from SIS to promote each event, useful statistics and “real world” thrill.
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