Quick Progress For iCard

Major sportsbetting firms quick to see business advantages

The ingenious interactive racecard launched in September has quickly gathered support from leading industry sportsbooks. Press Association Sport reports this week that it has signed up sportsbooks Betfred, Blue Square and Digibet as white label partners.

The racecard supplies licensees with dynamic sports news and content, empowering users to manipulate four different horse racing form elements - win, place, going and jockey/trainer - to reach final predictive outcomes.

PAS expects to announce further iCard partnerships in the near future, a spokesman revealed.

“Through these deals Betfred, Blue Square and Digibet will have access to the wealth of data and editorial that we offer, and in turn, customers benefit from all the information being in one place,” said James Garmston, head of sports at PAS.