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All channels included in the campaign An announcement came this week that BSkyB has appointed creative agency MBA to create a new campaign for Sky Bet, which should go live on all channels, including TV, press, digital, CRM and social media, and focus on driving usage and engagement. “Sky Bet is one of the fastest growing betting compan...
Live streaming provider to live stream the richest race in the world Based on a deal closed with three bookmakers Bet365, Paddy Power and OneXTwo - live streaming provider Satellite...
Sportingbet steps into newly regulated Danish market An announcement came this week...
Worthy account awarded to Arena Media In the news from online betting exchange Betfair, it has been reported that the company has awarded its GBP 2 million media planning and buying account to Havas Media-owned agency Arena Media, apparently making the d...
Horse racing sponsorship expanded A report arrived this week that Betfair has closed another horse racing sponsorship, with Warwick Racecourse's The Kingmaker Day. Yet, this is the first time Betfair is engaged in the sponsorship of the event, which will take place on Feb. 11, 2012. "We are delighted to welcome Betfair as the new sponsor f...
Whybin/TBWA Melbourne gets a new creative account A novelty at the Australian family-owned bookmaker Betstar includes the appointment of Whybin\TBWA Melbourne as its creative agency that will lead a creative strategy that seeks to expand the bookmaker's member base as well as increase awareness of the brand. It has also been specified that t...
ZonePlay to be supplied with content The latest news involve reports that a partnership has been closed between the Leeds-based gaming start-up operation Buzz Sports and Austrian operator Planet Win 365, including provisions for the supply of its online ZonePlay offering. Thanks to the deal, the new in-play betting product will be presented t...
Croatian Prva Srpska Kladionica to go live with a new website A partnership has been closed between Internet gaming and sports betting firm Zukido and Hattrick on the launch of a new website for its Croatian operator Prva Sportska Kladionica (PSK), acquired back in M...
WPBS Association to investigate the matter According to the World Professional Billiards and Snooker Association (WPBSA), unidentified bookmakers have flagged a snooker match between Joe Jogia and Matthew Selt at the Snooker Shoot Out in Blackpool, Saturday, January 28, for the unusually high placing of bets on Selt to win. WPBSA Chairman, Ja...
Dedicated language version of the site now for Singapore and Malaysia football fans Football website Goal, owned by digital sports media company PERFORM, will be soon see the launch of its Singapore and Malaysian editions. Perform has appointed iHub Media subsidiary Interactive Hub for advertising sales for all its sports media across key ter...
New addition to the existing portfolio This week, Passoker got a new customer – William Hill Online, to whom it is to supply its in-play betting product, which combines elements of in-play betting and card games and can be played on any live televised event....
New service for improved player experience According to the latest industry reports, an agreement has been reached between European payment service provider Realex Payments and Irish gambling company Paddy Power, thanks to which Paddy’s customers will be able to benefit from payment processing across various channels, currencies, regions a...
Software supplier becomes third provincial lottery provider Through its new partnership with Canadian Atlantic Lottery, online gaming software supplier OpenBet has released its sports-betting platform, which now serves to purchase Atlantic Lottery's PRO&...
Partnership with InMobi to bring expansion to Perform In a partnership closed this week by digital sports media group PERFORM with mobile ad network InMobi, it has been specified that the deal will cover all African traffic to the mobile version of PERFORM's football news site Goal, branded m.goal. Throughout the partnership, InMobi will sell...
MyBet in exclusive premium sponsorship deal An announcement came this week that JAXX Group-owned sports betting provider myBet has closed a multi-year sponsorship deal, which made it the exclusive premium partner o...
Supply deal closed between SBTech and Sisley International A deal has been closed this week by Sports Betting Tech (SBTech) and Sisley International Ltd, which will see SBTech’s fully managed live betting solution provided to European bookmaker Betshop. It has been specified by SBTech chief executive officer Itai Zak: "Betshop is an ind...
First division match called off due to excessive betting on outcome Cyprus Football Association (CFA) called the bookmakers to invalidate bets placed on a first division match between Enosis Neon Paralimni and Ermis Aradippou after it was indefinitely postponed for "unreasonably excessive" betting on the outcome. As CFA put it, the unusual actio...
Another three years of the sponsorship The latest reports from online betting and gaming company Bet365 involve news of a three-year extension of its sponsorship of the Old Newton Cup and Lancashire Oaks races held at Haydock Park Racecourse in the United Kingdom. Thanks to the sponsorship, Haydock Park will be able to offer increased prize m...
A small bet brought him half a million A lucky Maltese Villager, a 41-year-old waiter, placed a Euro 1 bet on 19 football fixtures and...
Just a click of your TV remote for placing a bet Two Way, a gaming company from Australia, and LG Electronics Australia (LGE), smart TV manufacturer, have signed a three-year revenue sharing deal that will see the distribution of Two Way's TV sports betting service on LGE's range of smart TV's, Blue-ray players and home theatre systems. In a...
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